# 涓�鍥界壒鑹茶�嗛�戠殑榄呭姏涓庡彂灞�
## 寮曡█
鍦ㄦ暟瀛楀寲鏃朵唬鐨勬氮娼�涓�锛屼腑鍥界殑缃戠粶瑙嗛�戜骇涓氬�傞洦鍚庢槬绗嬭埇钃�鍕冨彂灞曪紝鎴愪负浜嗘枃鍖栦紶鎾�銆佺ぞ浼氫氦寰�銆佸晢涓氭帹骞跨殑閲嶈�佽浇浣撱�備笉鍚屼簬瑗挎柟鍥藉�讹紝涓�鍥界壒鑹茶�嗛�戝洜鍏剁嫭鐗圭殑鏂囧寲鑳屾櫙鍜岀ぞ浼氱幇瀹炲睍鐜板嚭涓板瘜澶氬僵鐨勯潰璨屻�傛湰鏂囧皢鎺㈣�ㄤ腑鍥界壒鑹茶�嗛�戠殑褰㈡垚涓庡彂灞曘�佸叾鍐呭�圭壒寰佷互鍙婂湪褰撲唬绀句細涓�鐨勫奖鍝嶃��
## 涓�銆佷腑鍥界壒鑹茶�嗛�戠殑褰㈡垚涓庡彂灞�
### 1.1 鍙戝睍鍘嗙▼
涓�鍥界殑瑙嗛�戜骇涓氳捣姝ヤ簬1990骞翠唬锛岄殢鐫�浜掕仈缃戠殑鏅�鍙婂拰甯﹀�界殑鎻愬崌锛屽湪绾胯�嗛�戝钩鍙伴�愭笎宕�闇插ご瑙掋��2005骞达紝浼橀叿缃戠殑鎴愮珛鏍囧織鐫�涓�鍥藉湪绾胯�嗛�戞椂浠ｇ殑鏉ヤ复銆傛�ゅ悗锛岄殢鐫�鎶�鏈�鐨勮繘姝ヤ笌甯傚満闇�姹傜殑澧炲姞锛屾洿澶氱殑骞冲彴濡傝吘璁�瑙嗛�戙�佺埍濂囪壓绛夌浉缁т笂绾匡紝褰㈡垚浜嗕竴涓�绔炰簤婵�鐑堢殑鐢熸�佺郴缁熴��
### 1.2 鏀跨瓥鎺ㄥ姩
涓�鍥芥斂搴滃湪瑙嗛�戜骇涓氬彂灞曟柟闈㈢粰浜堜簡璇稿�氭敮鎸併�傜壒鍒�鏄�杩戝勾鏉ワ紝榧撳姳鏂囧寲鍒涙柊銆佹帹鍔ㄤ骇涓氬崌绾х殑鏀跨瓥棰戠箒鍑哄彴锛屼负瑙嗛�戝垱浣滆�呮彁渚涗簡鑹�濂界殑鐜�澧冦�備緥濡傦紝澶�瑙嗘帹鍑虹殑鈥滅煭瑙嗛�戝垱浣滃ぇ璧涒�濓紝涓嶄粎婵�鍔变簡鏇村�氫汉鍙備笌鍒拌�嗛�戝垱浣滀腑锛屼篃淇冭繘浜嗕紭绉�鍐呭�圭殑浼犳挱銆�
## 浜屻�佷腑鍥界壒鑹茶�嗛�戠殑鍐呭�圭壒寰�
### 2.1 鏂囧寲浼犳壙
涓�鍥界壒鑹茶�嗛�戝線寰�钑村惈涓板瘜鐨勪紶缁熸枃鍖栧厓绱犮�傛棤璁烘槸璁茶堪鍙や唬鏁呬簨鐨勫巻鍙插墽锛岃繕鏄�鎺㈣�ㄤ紶缁熻壓鏈�鐨勭邯褰曠墖锛岄兘浼氭妸涓�鍥界殑鍘嗗彶銆佸摬瀛︺�佽壓鏈�绛夌敤鐜颁唬鐨勮��瑷�鍜屽獟浠嬪憟鐜扮粰瑙備紬銆備緥濡傦紝閫氳繃蹇�闂�瑙嗛�戠殑褰㈠紡灞曠幇鐨勪紶缁熻妭鏃ヤ範淇楋紝涓嶄粎璁╁勾杞讳汉鎰熷彈鍒颁紶缁熸枃鍖栫殑榄呭姏锛岃繕澧炲己浜嗘枃鍖栬嚜淇°��
### 2.2 绀句細鐜板疄
涓�鍥界殑绀句細杩呴�熷彉杩佽祴浜堜簡瑙嗛�戝垱浣滄柊鐨勯�樻潗鍜岃�掑害銆備粠鍙嶆槧鍐滄潙鍙戝睍銆佸煄闀囧寲杩涚▼锛屽埌鎺㈣�ㄧぞ浼氶棶棰樸�佷唬闄呭叧绯伙紝涓�鍥界壒鑹茶�嗛�戦�氳繃鍚勭�嶅舰寮忚〃鐜板嚭褰撲唬涓�鍥戒汉鐢熸椿鐨勬柟鏂归潰闈�銆傚�傜邯褰曠墖銆婅垖灏栦笂鐨勪腑鍥姐�嬶紝閫氳繃缇庨�熻�茶堪浜嗗湴鍩熸枃鍖栦笌浜烘枃鎯呮劅锛屾墦鐮翠簡鍗曚竴鐨勬枃鍖栧彊浜嬶紝浣胯�備紬鏇存繁鍒诲湴璁よ瘑鍒板�氬厓鏂囧寲鐨勮瀺鍚堛��
### 2.3 濞变箰鎬т笌浜掑姩鎬�
闅忕潃鐭�瑙嗛�戝钩鍙扮殑鍏磋捣锛屽ū涔愭�у拰浜掑姩鎬ф垚涓轰簡鐗硅壊瑙嗛�戠殑閲嶈�佺壒寰併�傛姈闊炽�佸揩鎵嬬瓑骞冲彴涓婏紝澶ч噺鐢ㄦ埛鐢熸垚鍐呭�癸紙UGC锛夐�氳繃鎸戞垬銆佹悶绗戞�靛瓙銆佽垶韫堢瓑褰㈠紡锛岃繀閫熷惛寮曚簡澶ч噺瑙備紬銆傜敤鎴峰湪瑙傜湅鐨勫悓鏃讹紝绉�鏋佸弬涓庝簰鍔�锛屽舰鎴愪簡鑹�濂界殑绀剧兢姘涘洿銆傝繖绉嶅弬鍜屾�т笉浠呮彁鍗囦簡瑙傜湅浣撻獙锛屼篃浣垮緱鏂囧寲浼犳挱鍙樺緱鏇村姞鐢熷姩鍜屾湁瓒ｃ��
## 涓夈�佷腑鍥界壒鑹茶�嗛�戠殑褰卞搷
### 3.1 鏂囧寲浼犳挱
涓�鍥界壒鑹茶�嗛�戜互鍏剁嫭鐗圭殑瑙嗚�掑拰涓板瘜鐨勫唴瀹癸紝涓嶄粎鍦ㄥ浗鍐呰耽寰椾簡宸ㄥぇ鐨勫彈浼楋紝涔熷湪鍥介檯鑸炲彴涓婇�愭笎鑾峰緱璁ゅ彲銆傞�氳繃瑙嗛�戣繖涓�鐩磋�傘�佺敓鍔ㄧ殑褰㈠紡锛岃秺鏉ヨ秺澶氱殑澶栧浗瑙備紬鑳藉�熶簡瑙ｄ腑鍥芥枃鍖栥�佷範淇楀拰绀句細鍙樿縼銆備緥濡傦紝璁稿�氳�茶堪涓�鍥戒紶缁熻妭鏃ョ殑瑙嗛�戝湪鍥介檯绀句氦濯掍綋涓婅幏寰椾簡澶ч噺鐨勭偣鍑伙紝甯�鍔╁�栧浗瑙備紬鐞嗚В鍜屾�ｈ祻涓�鍥芥枃鍖栥��
### 3.2 绀句細璁ゅ悓
瑙嗛�戜綔涓轰竴绉嶄紶鎾�濯掍粙锛岃兘澶熷湪娼滅Щ榛樺寲涓�濉戦�犵ぞ浼氳�ゅ悓鎰熴�傞�氳繃鎻忚堪褰撲唬涓�鍥戒汉鐨勭敓娲汇�佸�嬫枟涓庣悊鎯筹紝涓�鍥界壒鑹茶�嗛�戝府鍔╅潚骞翠竴浠ｅ缓绔嬩簡瀵瑰浗瀹朵笌姘戞棌鐨勮�ゅ悓銆備緥濡傦紝璁稿�氬叧浜庢姉鐤�鑻遍泟鐨勭煭瑙嗛�戞縺鍙戜簡鍏ㄥ浗浜烘皯鐨勫洟缁撲笌濂嬪彂鍚戜笂鐨勭簿绁烇紝淇冭繘浜嗙ぞ浼氬嚌鑱氬姏鐨勬彁鍗囥��
### 3.3 缁忔祹鍙戝睍
涓�鍥界壒鑹茶�嗛�戠殑鐏�鐖嗕篃鎺ㄥ姩浜嗙浉鍏充骇涓氱殑鍙戝睍銆傜洿鎾�甯﹁揣銆佺煭瑙嗛�戝箍鍛婄瓑鏂板叴鍟嗕笟妯″紡閫愭笎鎴愮啛锛屼负璁稿�氫汉鍒涢�犱簡灏变笟鏈轰細銆備笌姝ゅ悓鏃讹紝甯告�佸寲鐨勬枃鍖栧唴瀹规秷璐癸紝甯﹀姩浜嗘枃鍒涗骇鍝併�佹梾娓镐笟绛夊�氭柟闈㈢粡娴庣殑澧為暱锛屽厖鍒嗕綋鐜颁簡鏂囧寲涓庣粡娴庣殑鐩镐簰淇冭繘銆�
## 鍥涖�佹湭鏉ュ睍鏈�
### 4.1 鎶�鏈�鍒涙柊
鏈�鏉ワ紝涓�鍥界壒鑹茶�嗛�戝皢缁х画鍊熷姪鏂版妧鏈�鐨勫彂灞曪紝鎺ㄥ姩鍐呭�瑰垱浣滅殑鍒涙柊銆傚�傝櫄鎷熺幇瀹烇紙VR锛夈�佸�炲己鐜板疄锛圓R锛夌瓑鏂板叴鎶�鏈�鐨勫簲鐢�锛屽皢涓鸿�嗛�戝垱浣滃�炴坊鏂扮殑琛ㄧ幇褰㈠紡鍜屼簰鍔ㄤ綋楠岋紝璁╄�備紬鑾峰緱鏇翠负娌夋蹈鐨勮�傚奖鎰熷彈銆�
### 4.2 鍐呭�瑰�氭牱鍖�
闅忕潃鍙椾紬闇�姹傜殑澶氭牱鍖栵紝鏈�鏉ョ殑涓�鍥界壒鑹茶�嗛�戝唴瀹瑰皢鏇村姞涓板瘜銆備粠鏇存繁鍏ョ殑浜虹墿璁胯皥鍒版洿骞挎硾鐨勯�樻潗鎺㈢储锛屽寘鎷�鐢熸�佺幆澧冦�佺ぞ浼氬彉杩佺瓑锛岃繖浜涢兘灏嗘垚涓哄垱鏂扮殑鏂瑰悜銆傚唴瀹瑰垱浣滆�呴渶瑕佹洿濂藉湴鎹曟崏绀句細鐑�鐐广�佸叧娉ㄤ汉鏂囧叧鎬�锛屼互鍚稿紩鏇村�氱殑瑙備紬銆�
### 4.3 鍥介檯鍖栬秼鍔�
闅忕潃涓�甯︿竴璺�鍊¤��鐨勬帹杩涳紝涓�鍥界壒鑹叉枃鍖栬蛋鍚戜笘鐣岀殑姝ヤ紣涔熷湪鍔犻�熴�傛湭鏉ワ紝涓�鍥借�嗛�戝垱浣滃皢鍦ㄥ浗闄呭競鍦轰笂鍙戞尌鏇村ぇ浣滅敤銆傞�氳繃涓庡浗澶栧垱浣滆�呯殑鍚堜綔鍜屼氦娴侊紝鍊熼壌鍜岃瀺鍚堜笉鍚屾枃鍖栧洜绱狅紝鎺ㄥ姩鍏ㄧ悆鏂囧寲鐨勫�氬厓鍙戝睍銆�
## 缁撹��
涓�鍥界壒鑹茶�嗛�戜笉浠呮槸鏂囧寲浼犳挱鐨勮浇浣擄紝涔熸槸绀句細鐜板疄鐨勯暅瀛愩�傚畠鍦ㄤ紶鎵夸腑鍗庝紭绉�浼犵粺鏂囧寲銆佷績杩涚ぞ浼氳�ゅ悓銆佹帹鍔ㄧ粡娴庡彂灞曠瓑鏂归潰閮藉彂鎸ヤ簡閲嶈�佷綔鐢ㄣ�傛湭鏉ワ紝闅忕潃鎶�鏈�鐨勪笉鏂�杩涙�ュ拰瑙備紬闇�姹傜殑鍙樺寲锛屼腑鍥界壒鑹茶�嗛�戝繀灏嗚繋鏉ユ洿鍔犲箍闃旂殑鍙戝睍绌洪棿銆傛垜浠�鏈夌悊鐢辩浉淇★紝杩欎竴鏂板叴鐨勬枃鍖栫幇璞″皢鍦ㄦ柊鏃朵唬鐨勬氮娼�涓�缁芥斁鍑烘洿鍔犺��鐪肩殑鍏夎姃銆�